The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
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Award
Agency
Client
Title
Category
Annual ID
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Online & Mobile Video / Interactive Video
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Online & Mobile Video / Online-only Video - Single
Chinese New Year - The Comeback
Agency: TBWA\Media Arts Lab / Shanghai + OMD / Shanghai + Lunar Films / Shanghai + MPC / Shanghai
Client: Apple Category: Online & Mobile Video / Online-only Video - Single
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Online & Mobile Video / Interactive Video
Go For The Handful
Agency: Saatchi & Saatchi / New York + Spark Foundry / New York + MSL Group / New York
Client: Goldfish Category: Online & Mobile Video / Mobile Video
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Online & Mobile Video / Online-only Video - Single
An Ad In An Ad In An Ad
Agency: Oatly Department of Mind Control / Malmö + Rochefort / Amsterdam
Client: Oatly Category: Online & Mobile Video / Online-only Video - Single
#NotComingHome
Agency: SERVICEPLAN GERMANY / Munich
Client: Newtown Action Alliance Category: Online & Mobile Video / Online-only Video - Single
New Fairies
Agency: Wieden+Kennedy / São Paulo + Stink / São Paulo + Supersonica / São Paulo + Nike / São Paulo
Client: Nike / Institutional Category: Online & Mobile Video / Online-only Video - Single
Swipe Night: Killer Weekend
Agency: 72andSunny / Los Angeles + Bullitt / Hollywood
Client: Tinder Category: Online & Mobile Video / Interactive Video
The Bookcase for Tolerance
Agency: INNOCEAN Worldwide Europe / Berlin + Media.Monks / Hilversum + Ted Alkemade + Trigger Happy / Berlin
Client: Anne Frank House Category: Online & Mobile Video / Interactive Video
Target the Rainbow
Agency: DDB / Chicago
Client: Skittles Category: Online & Mobile Video / Pre-Roll
Hate Is Unskippable
Agency: Ogilvy Mumbai / India + Mondelez
Client: Mondelez Category: Online & Mobile Video / Pre-Roll
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada Category: Online & Mobile Video / Pre-Roll
The Beach Walker Project
Agency: AlmapBBDO / São Paulo + Bando Studio / São Paulo + Jamute / São Paulo
Client: Diageo Category: Online & Mobile Video / Online-only Video - Series
Colour Spoilers
Agency: Sid Lee + Starcom + Lowe's Canada
Client: Lowe's Canada Category: Online & Mobile Video / Online-only Video - Series
Hennesscreen
Agency: BETC / Paris + GUM / Paris + General Pop / Paris
Client: Hennessy Category: Online & Mobile Video / Mobile Video